Salt & Knot
Custom brand identity
Package design
Software
Adobe Illustrator, Adobe Indesign, Adobe Photoshop
About the client
Salt & Knot is a charming, family-owned pretzel bakery that prides itself on crafting artisanal pretzels with a twist of creativity. Based in Brooklyn, New York the bakery offers a delightful range of both savory and sweet pretzels, made with high-quality ingredients and a passion for perfection. Known for their commitment to excellence and their welcoming atmosphere, Salt & Knot has become a beloved destination for pretzel lovers seeking unique flavors and an authentic experience. The client approached me with a vision to elevate their brand identity and create a cohesive, memorable design that reflects their dedication to craftsmanship and their playful, inviting personality.
About the brand
Salt & Knot’s brand identity is a perfect blend of sophistication and playfulness, capturing the essence of their artisanal pretzels. The color palette of Charcoal Gray and Matte Gold reflects both the brand's modern edge and its luxurious, welcoming vibe, with accents of Blush Pink adding a touch of playfulness. The logo and typography choices convey a sense of handcrafted quality, while the patterns and packaging design speak to the bakery’s creative spirit. The goal of the branding was to create a visual identity that not only stands out but also resonates with Salt & Knot’s target audience—those who appreciate both the artistry and taste of finely crafted pretzels. This project highlights the brand’s ability to balance tradition with innovation, resulting in a design that is both timeless and fresh.
