Pure Pastures Diary Co.

Custom logo design

Package design

Software

Adobe Illustrator, Adobe Indesign, Adobe Photoshop

About the client

Pure Pastures Dairy Co. is a family-owned dairy farm known for its premium dairy products, sustainable farming practices, and strong commitment to animal welfare. Their dedication to quality and sustainability has earned them a loyal customer base. They approached me to develop a cohesive brand identity that would reflect their values and connect with their target audience in a meaningful way.

About the brand

The Pure Pastures Dairy Co. brand embodies the perfect blend of tradition and modernity, emphasizing the farm’s commitment to natural and ethical practices. The brand's visual identity reflects the purity and simplicity of its products, with a clean and rustic aesthetic that resonates with eco-conscious consumers. My role involved creating a brand guide, logo, and packaging design that aligned with these principles, ensuring a consistent and authentic representation of the brand across all touchpoints.